The Press Club
"How to reach journalists with
your message and get featured in the press!"
Fast-Action Bonuses!
FIRST 10 ONLY
1-2-1 Private PR Session with me (valued at £500)
Don’t miss these bonus sessions!
🌟 Get your story - it’s what makes you stand out.
🌟 Get your message - one clear sentence that says what you do in 4 seconds.


📱 Daily media opportunities sent straight to your phone!
📣 We pitch on your behalf – you just show up!
❓ Regular Q&As to get your questions answered!

Here's how to Join The Press Club:
OPTION 1
Pay In FULL for the year + VAT
BEST VALUE - 2 Months Free!
£5000
Annual Plan
OPTION 2
Monthly Payments + VAT
£500
Monthly
No long term commitments or contracts - no longer want to be a member, simply email in or reply to any of our emails and let us know!
⭐ 1. Introduction to PR and Crafting the Perfect Pitch
What is a PR pitch?
Difference between a press release and a pitch
Types of media pitches (exclusive, embargoed, follow-ups, news-jacking)
⭐ 2. Understanding the Media Landscape
How journalists work: deadlines, beats, editorial calendars
What journalists want in a pitch
⭐ 3. Craft the Perfect Pitch
What makes a winning pitch…
The hook (why now?)
Value (why does this matter to their audience?)
Real examples (breakdowns of successful and failed pitches)
⭐ 4. Story Angles
What makes something newsworthy?
Timeliness, relevance, novelty, conflict, human interest
Turning dull company news into a juicy angle
⭐ 5. Turn PR into Pounds & Dollars!
How to monetise the media
How to turn attention into paying clients
Tools to become a leading media expert in your field.
*How to become a regular commentator so you get featured consistently
⭐ 6. Pitch Live! Pitch to 3 national journalists
Get feedback from top journalists
Get the chance to get a Yes!
Success Stories: Real Results from Real Clients
'Working with Fiona has exceeded my expectations. I am seen as a thought leader and expert in my field. The articles have brought me leads and sales.'
‘I got over 4,000 new subscribers in one day from a feature that catapulted my business overnight.’
‘Fiona helped us position CACI as the must-have treatment and the global brand it is today.’
'Fiona got me features in front of my
ideal clients within days!'
‘One feature Fiona pitched positioned me as one of London’s top doctors. I got hundreds of new patients, many of whom are with me 8 years later!’
‘Fiona’s press coverage brought people from all over the country to our restaurant in London!’
"I received 7 press feature opportunities in 13 days, one of these features is in The Sun (who also gave me £100 gift voucher for participating) - requests from The Press Club are arriving FAST!"
Seb Brantigan, co-founder of DBSS Digital
"I highly recommend Fiona, her team and the opportunities in the Press Club!"
Doug Betts, founder of Sure Betts HR
‘Eureka! In 30 minutes, Fiona showed me how to connect what I do to a problem that people will pay to be solved.’
'Fiona has an unerring instinct for finding just the right place for every story.'
‘Fiona knows exactly what makes a great story; never bombards us with irrelevant material, but makes a persuasive case for her clients. Most importantly she is there to support clients when a newspaper story breaks (we never quite know where it will take us!), providing expertise and support.’
‘Fiona is the best I’ve seen at pitching ideas. She knows exactly what journalists want!’
‘I got more clarity in one hour of Fiona’s Press Ready program than in 8 months of 1:1 coaching. Fiona is the real deal!’
‘Fiona helped me craft the Gravitas Method that became my signature program, the title of my bestselling book and brought global organisations as clients.’
‘Probably the most positive person in the planet.’


About Fiona Harrold
Fiona Harrold is a PR strategist, mentor, and trusted advisor to entrepreneurs and experts ready to raise their public profile.
Known for her direct access to national media and her ability to land game-changing features, Fiona teaches clients how to become visible, influential, and unignorable – without relying on traditional PR agencies.
Copyright 2025 Fiona Harrold all rights reserved